What is Google Tag Manager and Why You Need It Implemented
Google Tag Manager is a powerful Google tool that makes it much easier to add updates to codes used for tracking traffic or conversions and optimising campaigns for your websites and apps. Tracking codes for all funnels in one place!
GTM is a container that holds all your website/app’s tags, whether they be Google, third-party or even custom tags. It is possible to manage all your tags in a unique point, completely autonomously, reducing the involvement of your development team and significantly cutting the time it takes tracking codes to be updated. Fast and professional the best way forward for your business.
How does GTM work?
The first step is to create and install the GTM container snippet on your Website/App that will hold all the tags of your Website or app. Then you can add all the needed tracking tags that will be executed using the container.
Google Tag Manager uses triggers and variables to control how and when the tags are fired. Each tag is associated with specific triggers, so that tags can be fired based on particular events, for example clicks, page views, form submissions and so on. Variables can pick up specific data on the site – for example the transaction amount – and send them to all the different conversion tracking tags. GTM allows to conveniently manage and take control of all your tags thanks to its simple and reliable framework.
Let One Of Our Specialists Implement GTM for You from £50 one off charge!
We will add your GTM Remotely Via your Google Account
Our UK specialist will set up GTM and implement the tracking codes you discussed. The specialist may have to speak with team members to get information to complete the GTM implementation, if you are an ecommerce website.
Call 07918085956 or email email@example.com – We are UK Professionals trained and qualified in the uk.
Working with businesses in Burnley, Clitheroe, Blackburn, Rossendale and surrounding areas of Lancashire and remotely worldwide.